When the owner of NZ Manufacturing decided it was time to revamp her company’s website, Maureen Petrasko wanted her website to match the innovation, experience, and ease-of-use of the stretch cord and resistance training brands NZ manufactures.
NZCordz.com was developed to better serve the professional strength trainers, swim coaches and medical professionals who buy their brands online. The new fully responsive design (adapts to desktop, tablet and mobile devices) was developed based on feedback from customers, and a usability analysis on the old website to determine what to improve.
“When we started visualizing our new website last year, we knew we wanted to provide better online product research, easier customer service, and open up more resources for our customers. We wanted to make sure they could more easily find the right product for the right exercise application. We also wanted our customers to be able to order just as easily from the smartphone as they could on their desktop. Many of our customers are out at the pool, or training athletes on the field. They’re not usually sitting behind the desk,” says Maureen.
This new website offers all the features of the previous site such as the ability to place orders directly through the site and check status of orders. Additionally, customers can now view their order history back to the launch date of the new website.
NZCordz.com now provides a listing of recent press releases, video feeds, news articles, specials, enhanced product searches, related products and more. An updated advisory forum is being added soon where customers can get feedback and training tips from professional athletes, strength trainers, and medical professionals.
Our customers around the world will now experience a greater ease of use with the addition of VAT, and a variety of cost saving shipping options.
Makers of StrechCordz® resistance swim training tools, MediCordz® rehabilitation products and TurfCordz® strength and agility products, NZ offers a comprehensive line of resistance tools from accommodating a patient rehabilitating from an injury or surgery to high-end athlete training performance enhancement, NZ Manufacturing has been a leading innovator in the professional resistance training industry for over thirty years.